Background
ProAgri is a division of Prone Cane Investments (Pvt) Ltd. It was established in 2018 with the view of diversifying Prone Cane's business empire. The agribusiness sector is considered as one of the most important industry for African as a result of its economic potential estimated at US$1 trillion in sub-Saharan Africa alone by 2030, and probable contribution to long-term food security on a global scale. ProAgri provides a platform for capacity building in the agribusiness sector for agricultural professionals from small-holder to large scale farming entities. This provides a nexus between farmers and process industries in order to facilitate farm produce value addition and beneficiation. We link equipment and machinery suppliers, seed and agrochemical manufacturers, climate experts, irrigation and water management specialists, financial institutions and insurance providers, as well as key government and farmers unions to exchange knowledge with farmers thereby feeding the nation with knowledge through sustainable production.
Destiny
To be the central hub of agribusiness skills capacity building
Calling
To be the most preferred brand of choice by 2025
Core Values
- Empowerment
- Environmentalism
- Customer care
- Prize sensitivity